Archive of all Mondelez articles – Page 16
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NewsCadbury: 'Instagram has trebled views for our online ads'
The chocolate maker used the site, in addition to TV and print ads, as one of Instagram’s first customers since it launched an ads service in September last year
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NewsCadbury Dairy Milk Puddles emerge from Mondelez NPD pool
The bars have been developed by the Cadbury R&D team at Bournville, and are manufactured in Germany
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NewsMondelez uses holographic virtual assistants in Belgium
Tensator’s Virtual Assistants could be a masterstroke by the confectionery giant
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News'Creme Egg sales are flying,' says Barnard over reformulation
Cadbury’s Creme Egg reformulation furore was ‘a storm in an eggcup’ says Mondelez boss Mary Barnard…
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NewsCadbury owner Mondelez acquires allergen-free snack maker Enjoy Life Foods
Mondelez International is looking to tap into the fast-growing ‘free from’ sector to inject some life into declining sales with the acquisition of a private US snacking company.
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NewsSupermarket coffee pod sales break the £100m barrier
Coffee pod sales broke the £100m barrier last year as shoppers increasingly sought coffee shop-style cappuccinos and lattes in the home.
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NewsCadbury bite size range expanded with 80g £1 price-marked packs
Mondelez has added 80g price-marked packs to its bite-sized Cadbury Dairy Milk Giant Buttons and Bitsa Wispa portfolios.
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NewsCadbury targets mid-mornings with Dairy Milk Oat Crunch
Mondelez wants to boost mid-morning chocolate consumption with a new combination of Cadbury Dairy Milk and biscuit…
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Analysis & Features3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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Comment & OpinionThe yolk's on Mondelez after global Creme Egg backlash
Public objects to paying more for a five-pack than it did for a six-pack last year
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NewsCadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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NewsLessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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NewsAdvertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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Analysis & Features
Mondelez to help create a million 'coffee entrepreneurs'
Mondelez International – the world’s secondlargest coffee company – has this week unveiled new steps…
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NewsCadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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NewsR&R's Cadbury Winter Wonderland Minis tap into treat market
R&R Ice Cream has expanded its licensed Cadbury range with two new handheld products…
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NewsMondelez scrambles its Easter 2015 range in seasonal shake-up
Mondelez is streamlining its Easter confectionery range for 2015 as it focuses on its biggest and most successful brands…
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NewsMary Barnard promoted to Mondelez president Northern Europe
Mary Barnard has been promoted to president of Northern Europe at Mondelez International…
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NewsMondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
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Analysis & FeaturesBrands told: don't get caught out with your deal strategy
As the weather has turned colder, has brands’ appetite for featured space cooled off too?