All Mondelez articles – Page 18
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NewsStart-up to rival Cadbury (after two-year wait)
The great-granddaughter of Cadbury’s founder is finally set to launch her own chocolate brand, two years after first announcing plans to rival…
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NewsSpecial lids reveal Philadelphia recipes
Kraft Foods is adding special lids to Philadelphia to promote the cream cheese’s versatility and use in recipes.
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Comment and Opinion
Starters orders... marks, get set, sell!
We are now fewer than three months away from a ‘once-in-a-lifetime’ experience - something we will…
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Analysis and FeaturesCadbury carrying the torch for Olympic promotions
Olympic promotional activity has got off the blocks and there’s already a clear frontrunner.
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NewsKraft unwraps Cadbury Olympic ticket giveaway
Kraft has unveiled the next stage of its Olympics campaign with the launch of ‘Unwrap Gold’, its first on-pack ticket package giveaway for Cadbury.
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NewsKirsty plays her cards right for Cadbury
Kirsty Gallacher put on her sweetest face as she manned the counter at the pop-up Shop of Cards in Covent Garden as part of Cadbury’s sponsorship of this summer’s Olympic Games.
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NewsCreme Egg is a hit at Covent Garden
Cadbury’s Creme Egg made its mark on London last week when a giant egg high-dived into Covent Garden with gooey results.
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NewsShoppers miss out on a big choc drop
The biggest names in chocolate are still hoiking prices and shrinking the size of their bars - despite the falling cost of raw materials.
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Comment and Opinion
Kraft falls for an early April Fool
We have, as has every PR agency, been working on our April Fool’s stories. A rare opportunity to…
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NewsKraft creams Cadbury with chocolate cheese
Two years after controversially buying Cadbury, Kraft is taking Britain’s most famous chocolate brand in a new direction - by combining it with cheese.
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NewsDairy Milk postcards help sport fans cheer on Team GB
Cadbury Dairy Milk is giving consumers the opportunity to post a message to Britain’s Olympic athletes.
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News
Easter chocolate plans reveal novelty growth
Novelties and sharing bags play major roles in the big three confectioners’ plans for next Easter.
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NewsKraft to vote in May on post-split identity
A shareholder vote in May will decide the name of Kraft Foods’ spin-off global snacks business, which will house UK operations including Cadbury.
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Analysis and FeaturesHas the shine just come off Cadbury’s Olympic shoes?
Cadbury is “the official treat provider” for London 2012. So how does it feel as rival snacks are signed up by LOCOG?
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Comment and Opinion
Is it coincidence Michael Clarke has been working for a land-locked conglomerate?
When I read a headline about Hurricane Irene at the weekend, I thought at first this was a reference…
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Comment and Opinion
Kraft’s volte face is vindication for Cadbury’s global focus
Any deal that involves a foreign takeover of a great British institution or brand will always be tinged with sadness.
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NewsWas Nelson nemesis again in Kraft’s split?
Nelson Peltz has again emerged as a key player in the fortunes of Kraft and Cadbury after the “astonishing” decision to split Kraft’s $49bn business in two.
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NewsEx-Cadbury bosses blast Kraft over ‘sickening waste of money and talent’
Former Cadbury bosses are "sickened" by Kraft Foods' "astonishing" waste of money and talent after chief executive Irene Rosenfeld's decision to split the business in two.
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Comment and Opinion
Irene's delicious irony
Big news Stateside: Irene Rosenfeld has delivered a major bombshell, announcing that Kraft Foods will be split into two, independent, publicly-traded companies.
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NewsKraft’s Clarke lands top job at Premier
City experts have cautiously welcomed the appointment of Michael Clarke as the new CEO of Premier Foods. Clarke joins from Kraft Foods, where he was president of its European operations, on 1 September, replacing outgoing CEO Robert...