Archive of all Mondelez articles – Page 14
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NewsCadbury Creme Egg ‘super-fans’ star in £4m TV ad
The campaign is the brand’s first new small screen creative in four years
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Analysis & FeaturesAs Cadbury axes logo is Fairtrade finished?
The relationship between Cadbury and the Fairtrade Foundation is at the centre of a new ‘takeover’ row
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NewsCadbury ditches Fairtrade logo in favour of Cocoa Life
US owner Mondelez is replacing the FF logo with Cocoa Life branding, which Fairtrade will join as a partner
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NewsMondelez International updates its sustainable palm oil plan
The chocolate giant announced this week it was extending its Palm Oil Action Plan
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NewsWhat's the secret behind Cadbury's Dark Milk trademark?
Will Mondelez use Dairy Milk brand to tap artisanal trend for darker chocolate bars?
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NewsMondelez targets family nights in with Oreo Sharing Tray
The launch addressed a shortage of sharing formats in the biscuit category, said Mondelez
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NewsMondelez boosted by Cadbury and Oreo volumes
Mondelez International’s power brands have helped the multinational increase organic sales 1.1% in the third quarter
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NewsCadbury unveils £10m Easter choc campaign
Mondelez is gearing up for another heavyweight push for Cadbury Creme Egg
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Analysis & FeaturesCadbury Dairy Milk Big Taste Toffee Whole Nut: acid test
Despite Brits being mindful of their sugar consumption, the confectionery market is holding strong
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NewsRitz gets healthier Bakefuls flavoured snacks from Mondelez
The baked crackers claim to contain 30% less fat than regular potato crisps
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NewsMondelez to spend $65m on global R&D network
The company plans to link new and existing technical centres across four continents
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NewsMondelez launches £3.4m campaign for new Oreo flavours
The campaign includes a 20-second TV advert alongside a ‘Flavour Mobile’ touring cities
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NewsMondelez abandons Hershey takeover deal
Mondelēz announced yesterday it has abandoned its bid for Hershey after deciding “there is no actionable path forwards”
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NewsMondelez snaps up Cadbury biscuit licence from Burton’s Biscuit Company
Mondelez International has united the confectionery and biscuit arms of Cadbury after acquiring the rights for the licence to make Fingers and Animals from Burton’s Biscuit Company.
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NewsMondelez relaunches Cadbury Highlights and adds Trebor range
Highlights will also be reformulated to adhere to the government’s recommended salt guidelines
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NewsMondelez to enter China chocolate market with Milka range
The Cadbury Dairy Milk owner has been under pressure from activist investors to improve results
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NewsMondelez unveils Christmas confectionery lineup
The 58-strong Mondelez range will be available from November
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NewsMaynards Bassetts unveils NPD no 2: Juicy Chews
Mondelez hopes to reinvigorate the adult confectionery category
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NewsMikado King gets ‘luxurious’ double-choc version
NPD is positioned as ‘a slightly more luxurious afternoon or evening treat’
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NewsCadbury Dairy Milk Tiffin to return after 13 years off shelf
Originally launched in 1937, Cadbury Dairy Milk Tiffin was withdrawn in 1972