All Mondelez articles – Page 13
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News
Cadbury, Terry’s & more: Mondelez unveils plans for Christmas 2015
The supplier has big plans for reviving Christmas confectionery sales after a flat 2014; with exclusive product shots
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News
Cadbury unveils Smashable Marvellous Creations format
Cadbury has unveiled a new format and flavour for its £50m Marvellous Creations brand
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Marvellous Creations SKUs face axe in reset
Mondelez is axing several lines from its award-winning Cadbury Dairy Milk spinoff Marvellous Creations
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News
Cookie Core campaign, Boursin makes sense, Delamere loyalty
Ben & Jerry’s has launched a £3.5m push to support its Cookie Core lines. Running now, the campaign…
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News
Cadbury: 'Instagram has trebled views for our online ads'
The chocolate maker used the site, in addition to TV and print ads, as one of Instagram’s first customers since it launched an ads service in September last year
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Cadbury Dairy Milk Puddles emerge from Mondelez NPD pool
The bars have been developed by the Cadbury R&D team at Bournville, and are manufactured in Germany
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News
Mondelez uses holographic virtual assistants in Belgium
Tensator’s Virtual Assistants could be a masterstroke by the confectionery giant
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News
'Creme Egg sales are flying,' says Barnard over reformulation
Cadbury’s Creme Egg reformulation furore was ‘a storm in an eggcup’ says Mondelez boss Mary Barnard…
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News
Cadbury owner Mondelez acquires allergen-free snack maker Enjoy Life Foods
Mondelez International is looking to tap into the fast-growing ‘free from’ sector to inject some life into declining sales with the acquisition of a private US snacking company.
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News
Supermarket coffee pod sales break the £100m barrier
Coffee pod sales broke the £100m barrier last year as shoppers increasingly sought coffee shop-style cappuccinos and lattes in the home.
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News
Cadbury bite size range expanded with 80g £1 price-marked packs
Mondelez has added 80g price-marked packs to its bite-sized Cadbury Dairy Milk Giant Buttons and Bitsa Wispa portfolios.
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News
Cadbury targets mid-mornings with Dairy Milk Oat Crunch
Mondelez wants to boost mid-morning chocolate consumption with a new combination of Cadbury Dairy Milk and biscuit…
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Analysis and Features
3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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Comment and Opinion
The yolk's on Mondelez after global Creme Egg backlash
Public objects to paying more for a five-pack than it did for a six-pack last year
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News
Cadbury Dairy Milk in new £7m marketing campaign
Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…
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News
Lessons on vloggers from Oreo
The Advertising Standards Authority has slapped down Oreo for a marketing push featuring vloggers. Richard Armstrong, CEO and co-founder of Kameleon, looks at the lessons for other brands.
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News
Advertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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Analysis and Features
Mondelez to help create a million 'coffee entrepreneurs'
Mondelez International – the world’s secondlargest coffee company – has this week unveiled new steps…
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News
Cadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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News
R&R's Cadbury Winter Wonderland Minis tap into treat market
R&R Ice Cream has expanded its licensed Cadbury range with two new handheld products…