All Mondelez articles – Page 21
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Kraft hunts 90s icons for Daim campaign
Kraft Foods is urging TV and pop music icons from the 1990s to audition to star in the ad campaign for its Daim bar brand.
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Wilson leaves Kraft to oversee flagship Premier cake brands
Stuart Wilson has joined Premier Foods as director of ambient - sweet, overseeing several flagship brands, including Mr Kipling and Cadbury cakes.
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Kraft promotes Bunker to oversee investment
Kraft Foods UK and Ireland has promoted Nick Bunker to the role of vice president and managing director to oversee a £13m investment in its leading brands. Bunker, who was previously head of Kraft Foods' European customer services and...
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Kraft plots sister brand to Dairylea
Kraft looks set to launch the first sister brand to Dairylea in the cheese spread's 50-year history. It has applied to register Creamylea as a trademark under a number of categories, including yoghurts, cheese and cheese products as well...
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Kraft to switch Kenco brand to 100% Rainforest Alliance
Kraft is switching its entire Kenco brand to Rainforest Alliance-certified coffee - a move it hopes will win over more ethical shoppers and give it a point of difference over market leader Nescafé.Kenco's Really Rich, Really Smooth and...
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Kraft aiming to make Oreo major UK brand
Kraft is ploughing a record £13m into its Oreo, Dairylea and Toblerone brands in the next five months as it rolls out new flavours and pack designs, and strives to create a major biscuit brand in the UK.It plans to replicate the success...
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In Brief: Haines' presidency; Private equity move; Quality chairman; Direction for Zig-Zag; Finard leaves Kraft
Haines' presidency Andy Haines, head of logistics at Tate & Lyle Sugars Europe, has been appointed president of the Freight Transport Association. Haines succeeds John Russell, chairman and MD of Scottish freight transport company John G...
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In Brief: Stahl resigns; Kraft's new VPs; ADM Milling recruits; FSA chair moves on
Stahl resigns Revlon's chief executive officer Jack Stahl resigned from his post this week in the wake of disappointing second quarter financial results. He has been replaced by former chief financial officer David Kennedy. Stahl...
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Healthy innovation at the heart of Kraft
The maker of Philadelphia is looking to fortify rather than launch new product variants. Rachel Barnes reportsFor a company that was founded on the mass production of one of the foods in our diets with the highest fat content, it...
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It's crunch time for UBUK after Kraft deal
Premier Foods has made no secret of its desire to pull off a double whammy of acquisitions. Many assumed that it would snap up United Biscuits' UK operations first thanks to chief executive Robert Schofield's former association with the business...
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In Brief: Moto mouth; Kraft work; Raising a glass
Motorway service station operator Moto has named Sir Gerry Robinson as chairman. His appointment follows last week's sale of the group by its owners, Compass Group's travel concessions arm Select Service Partner, to Australian...
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Kraft turns the heat on Senseo
Kraft has upped the ante in the hot beverages market by launching a new in-home hot drinks system to take on Douwe Egberts’ Senseo coffee machine.Developed in partnership with electrical specialist Braun, the Tassimo machine, which goes on sale...
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kraft shuts york
Kraft Foods plans to transfer production of several of its leading Terry’s confectionery lines from the UK to continental Europe.The company announced it intended to close its confectionery manufacturing plant and warehouse at Bishopthorpe...
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Kraft adds new Lunchables to range
Kraft is expanding its lunchbox offerings with the launch of its Dairylea Lunchables Pitta Pouches in time for the new school term in September. Trade relations manager at Kraft, Easton Millar, said the snacks will have a 20% salt...
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Kraft to tackle obesity
Kraft Foods plans fight obesity and stave off lawsuits through new marketing practices and guidelines to cap portion sizes of single serve packages. Kraft Foods, with brands such as cheese snacks Dairylea Dunkables, Toblerone chocolate and...
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Kraft Foods pushes Dairylea Lunchables
Kraft Foods is gearing up for easter by investing up to £1m in a promotional link-up between Dairylea Lunchables and Cartoon Network.The promotion will be supported with a multi-media campaign, including terrestrial and satellite TV...
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Kraft goes for grown-ups with sophisticated Dunkers
Kraft Foods aims to bring adults as well as kids to its Dairylea cheese snacks range with the launch of Double Dunkers in more sophisticated flavours. The two newcomers are Mini Nachos with Dairylea dip and Salsa and Crispy Pizza Dunks with...
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Bites: McNeil Consumer Nutritionals; Kraft Foods' Dairylea Lunchables; Aero Snow
McNeil Consumer Nutritionals is adding a reduced fat olive oil spread to its Benecol portfolio and replacing the cream cheese spreads with lower fat versions. Two pizza variants - ham and cheese and pepperoni and cheese - have joined Kraft Foods'...
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Kraft's search is on for the new face of Angel Delight
Kraft Foods is looking for an angel to star on revamped packs of children's instant dessert Angel Delight. The search for a cherubic child will be promoted both instore and on milk cartons at Tesco in the Midlands, south and Wales, nationally in...