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If shrinkflation is such a great deal, why is Cadbury hiding it?
By Sunneva Moore2026-06-18T14:55:00
Speaking on the BBC’s Big Boss Interview podcast this week, Mondelez CEO Dirk Van de Put defended Cadbury’s shrinkflation strategy
We’ve all done it. You pick up a chocolate bar, a packet of crisps or the same packet of biscuits you’ve been buying for years and then think: hang on – am I imagining this, or has this gotten smaller?
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