All Shrinkflation articles
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NewsBags of potatoes hit by shrinkflation as bad weather impacts supply
Potatoes have been hit by shrinkflation following a weather-driven tightening of supply
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KVI TrackerHot cross bun prices could rise amid Turkish sultana shortage
Sultana production yields were impacted by heavy rains in May and June 2023
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Comment and OpinionShrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsBlue Dragon shrinks noodle packs removing two nests
A spokeswoman for the brand confirmed the move, citing ‘significant increases in the cost of ingredients, energy, and transportation’
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Comment and OpinionSupermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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NewsMars Wrigley shrinks Starburst packs, citing rising costs
The confectionery giant has removed approximately three sweets from each Starburst pouch
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NewsRichmond meat-free lineup hit by shrinkflation
The prices of sausage and bacon alternatives have increased by up to 25% per gram after the brand reduced pack sizes