All Shrinkflation articles
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News
Mars Wrigley shrinks Celebrations tubs by 50g ahead of Christmas
The manufacturer confirmed the move after photos of the new smaller tubs were posted online
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Analysis & Features
Cute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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News
Bahlsen removes one biscuit from Choco Leibniz packs
The old 125g packs, which used to contain nine biscuits, have been swapped for 111g alternatives containing eight biscuits
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News
Sainsbury’s reduces Tony’s shelf price amid shrinkflation allegations
The previous 47g single-serve bars Sainsbury’s used to sell were replaced by 35g versions
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News
Ritz shrinks cracker packs by up to 30%, but prices remain the same
‘As a food producer, we are continuing to experience significantly higher input costs,’ said a spokeswoman
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News
Bags of potatoes hit by shrinkflation as bad weather impacts supply
Potatoes have been hit by shrinkflation following a weather-driven tightening of supply
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KVI Tracker
Hot cross bun prices could rise amid Turkish sultana shortage
Sultana production yields were impacted by heavy rains in May and June 2023
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Comment & Opinion
Shrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
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News
Blue Dragon shrinks noodle packs removing two nests
A spokeswoman for the brand confirmed the move, citing ‘significant increases in the cost of ingredients, energy, and transportation’
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Comment & Opinion
Supermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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News
Mars Wrigley shrinks Starburst packs, citing rising costs
The confectionery giant has removed approximately three sweets from each Starburst pouch
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News
Richmond meat-free lineup hit by shrinkflation
The prices of sausage and bacon alternatives have increased by up to 25% per gram after the brand reduced pack sizes