All Shrinkflation articles – Page 3
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Comment & OpinionShrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsBlue Dragon shrinks noodle packs removing two nests
A spokeswoman for the brand confirmed the move, citing ‘significant increases in the cost of ingredients, energy, and transportation’
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Comment & OpinionSupermarkets naming and shaming shrinkflation brands is a risky tactic
Will UK retailers call brands’ shrinkflation practices out on shelf?
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NewsMars Wrigley shrinks Starburst packs, citing rising costs
The confectionery giant has removed approximately three sweets from each Starburst pouch
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NewsRichmond meat-free lineup hit by shrinkflation
The prices of sausage and bacon alternatives have increased by up to 25% per gram after the brand reduced pack sizes
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