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Consumers losing patience with shrinkflation, research finds
By Elinor Zuke2026-01-13T15:55:00
Three in five UK consumers consider shrinkflation ‘very unfair’ and want retailers to flag when brands reduce pack sizes, according to new research by Capgemini
More than three in five UK consumers consider shrinkflation ‘very unfair’, according to new research by Capgemini.
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