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Shrinkflation: eroding trust one Easter egg at a time
By Elinor Zuke2026-01-14T16:16:00
Relying on the uneasy hope that no one will notice shrinkflation is starting to feel as outdated as a 1kg tin of Quality Street
“Pay more for less!” is no supermarket’s slogan, but it’s starting to feel that way to consumers.
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