By Patrick Young2026-04-09T15:40:00
The challenge is that visible reformulation can quickly collide with brand equity says Patrick Young, MD at PRS In Vivo
The soaring price of cocoa has forced a quiet but significant reset across the grocery aisle. Nowhere is the pressure more acute than in biscuits, confectionery and desserts, where chocolate is not just an ingredient but the essence of the product itself.
As cocoa prices have surged to historic highs over the past year, manufacturers have been pushed to rethink how they protect margins without losing shoppers.
Already have an account? Sign in here
Already have an account? Sign in here