Less chocolate, higher prices: how brands are managing the cocoa price squeeze

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The challenge is that visible reformulation can quickly collide with brand equity says Patrick Young, MD at PRS In Vivo

The soaring price of cocoa has forced a quiet but significant reset across the grocery aisle. Nowhere is the pressure more acute than in biscuitsconfectionery and desserts, where chocolate is not just an ingredient but the essence of the product itself.

As cocoa prices have surged to historic highs over the past year, manufacturers have been pushed to rethink how they protect margins without losing shoppers.

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