All Retail media articles
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NewsMorrisons ends AI smart trolley trial as partner Instacart abandons the tech
Instacart said that while its Caper Carts are “a great product, the business reality is that retailer adoption has not scaled quickly enough to justify our continued investment”
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NewsNew retail media network combines social media, till screens and sales data
Smart Store Network connects brands with shoppers through retailers’ social media and till screens while measuring sales data
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Partner FeaturesHow one major dairy supplier unlocked fresh opportunities online
With more than a decade of testing and learning under its belt, one dairy giant reveals how it has turned ecommerce into its strongest area of strategic growth.
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NewsJust Eat ditches celeb superstars and jingle for new brand platform ‘to last for 30 years’
The new brand platform – ’Stay Just Where You Are’ – is “built around a simple, highly relatable human truth”
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Comment & OpinionRetail media’s next growth area is brands that don’t even sell in store
As retail media investment keeps climbing, the real growth lies with non-endemic advertisers if retailers and brands can get relevance right, says Deni Petrova, VP of commerce at WPP Media
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InterviewsRachel Eyre on building ‘a better version’ of Asda
Asda’s chief customer and digital officer is determined to bring back ‘Asdaness’ – boosting standards in stores and online while retaining its focus on price
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NewsMargaritas drive 200% off-trade sales surge for tequila cocktails
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
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Analysis & Features‘Smart trolleys’: new era or an answer to a solved problem?
Morrisons is trialling high-tech shopping trolleys that save ‘significant time’. Will they catch on?
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Analysis & FeaturesHow to make brands shine on the digital shelf
Simply shrinking pack pictures won’t do when it comes to driving online sales. What works best?
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Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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Partner FeaturesUnderstanding the new shopper journey
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.
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Comment & OpinionEditor’s picks: Energy drinks, Asda pricing & retail media
This week we examine Andy Burnham’s plans for food & drink, look at Asda’s evolution and see how the sector is feeling the heat from the recent weather
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Partner FeaturesHow an fmcg giant gained 40% growth through e-commerce
What happens when a well-established fmcg company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
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Partner FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
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NewsJLP launches ‘research online, purchase offline’ measurement after signing new retail media partner
The deal with tech player Kevel would ‘future-proof its retail media offer to brands’ JLP said.
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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Comment & OpinionBest in class: what sets the best fmcg suppliers apart?
Companies including Warburtons, Heineken and Unilever Homecare have topped the highly respected Advantage Buyer Survey
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service