All Retail media articles
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsIceland ramps up retail media push through partnership with GIG Retail
The partnership with GIG Retail marks a ’significant step’ in Iceland’s plans to build an ’end to end’ retail proposition
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsIceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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NewsEye-tracking tech shows brand recall boost of convenience retail media spend
Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall of larger store campaigns, the Co-op study concludes
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NewsAsda launches digital in-store sampling machine
The sample vending machine was a ‘first to market innovation’ the supermarket said
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NewsWH Smith launches retail media network with SMG
It claims it is the first travel-focused, in-store retail media network in North America
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NewsAsda and Boots retail media network operator SMG expands into North America
The move marked ‘a major milestone in its global journey’ the company said
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Comment & OpinionNot dead yet: why TV advertising is still vital for grocery
The data on where fmcg and retail brands should invest their advertising budgets is pretty clear, says Thinkbox CEO Lindsey Clay
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.