All Retail media articles
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NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new how-to guide on understanding how LHF regs could shape your ad strategy.
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NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
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NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
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NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
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Comment & OpinionWhy retail media is the real Rudolph of Christmas marketing
Once misunderstood by marketers, retail media has earned its stripes as a cultural, creative, and technological force, says Nick Ashley, client development director at Tesco Media and Insight Platform
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NewsIceland Foods to ramp up in-store activations in latest retail media push
Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers
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NewsIceland Foods trials aisle-roaming robots as part of retail media push
The automated machine roams shop floor aisles, and can be used to display physical products, promote store offers or encourage shoppers to sign up to Iceland’s Bonus Card
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NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
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NewsIceland Foods rolls out ‘supersize’ 3D hanging signs under retail media push
The ‘giant’ cardboard fixtures are one of a number of new physical retail activations Iceland is offering to suppliers through its in-house retail media business, which launched earlier this year.
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Promotional FeaturesIs progress under threat?
Despite political headwinds and economic uncertainty, the grocery sector is proving that meaningful diversity and inclusion progress is not only possible but already happening, with GroceryAid’s programme now counting over 100 partners.
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there
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NewsCo-op rolls out 1,000th front-of-store digital screen
The milestone gives Co-op ‘one of the largest digital advertising screen footprints of any UK grocery retailer’, it said
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Analysis & FeaturesDoes Tesco’s AI ad platform spell the end for agencies?
Brands can use Tesco’s Media Creative Studio to generate adverts
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NewsSampling most effective in-store campaign for boosting sales, analysis shows
Analysis finds sampling campaigns saw sales of the product increase by 95.2% on average
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NewsTesco launches Gen AI ad creator for brands
The AI tool will ‘speed up and scale creative within a secure and compliant framework’
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Promotional FeaturesHow integrated data systems are the key to agility success
As consumer expectations evolve and economic pressures intensify, retailers and manufacturers are turning to integrated data systems to transform fragmented operations into agile, responsive supply chains that can anticipate and react to market changes in real time.
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NewsHFSS legislation ‘gutted’ by big food lobbyists as BOGOF ban goes live
A member of the Food Strategy Advisory Board said HFSS legislation has been watered down
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Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
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WebinarsHow can brands and retailers leverage agentic AI
Generative AI is transforming how grocery products are found and purchased online, making traditional ecommerce marketing tactics increasingly irrelevant. A new webinar explores the risks and opportunities for retailers and brands.