Iceland Foods to ramp up in-store activations in latest retail media push

By Stephen Jones2025-12-16T11:41:00

Iceland Foods retail media push accelerates

Source: Iceland Foods

Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers

Iceland Foods is to ramp up the number of in-store activations and promotional space offered to brands to sell in its stores, in a new partnership with agency Signature Spaces.

Iceland Foods to ramp up in-store activations in latest retail media push

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