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Iceland Foods trials aisle-roaming robots as part of retail media push
By Stephen Jones2025-12-04T12:28:00
Source: NEOS Robotics
The automated machine roams shop floor aisles, and can be used to display physical products, promote store offers or encourage shoppers to sign up to Iceland’s Bonus Card
Iceland Foods has trialled the use of an in-store robot as it looks to ramp up its retail media offer.
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