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Former Tesco CCO Alessandra Bellini joins Barrows Connected Store board
By George Nott2026-03-02T09:34:00
Source: Barrows Connected Store
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
Alessandra Bellini, former Tesco chief customer officer credited with helping consumers fall back in love with the supermarket and instrumental in the marketing of both Clubcard Prices and Aldi Price Match, has been appointed strategic advisor to the advisory board of Barrows Connected Store.
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