All Retail media articles – Page 3
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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Comment & OpinionTime to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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NewsWaitrose expands retail media capabilities to allow offsite advertising
Any brand partnering either with Waitrose or John Lewis will be able to run advertising campaigns across connected TV, online and in display ads on other websites
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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NewsMedia Bites 11 June: M&S, imported meat, EG Group, Poundland
The resumption of online orders at M&S receives plenty of coverage in the media. For example the FT notes it will take ‘weeks’ to restore some online services as fashion ranges return
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsIceland ramps up retail media push through partnership with GIG Retail
The partnership with GIG Retail marks a ’significant step’ in Iceland’s plans to build an ’end to end’ retail proposition
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsIceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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NewsEye-tracking tech shows brand recall boost of convenience retail media spend
Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall of larger store campaigns, the Co-op study concludes
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NewsAsda launches digital in-store sampling machine
The sample vending machine was a ‘first to market innovation’ the supermarket said
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NewsWH Smith launches retail media network with SMG
It claims it is the first travel-focused, in-store retail media network in North America