There are arguably few platforms as influential for UK fmcg brands as TikTok right now. Be it the culinary creators building loyal communities, to the trending recipes selling out supermarket aisles, the entertainment platform plays a key role in shaping the global food and drink scene.
And at a time when brands are grappling with stagnant volumes and stiff competition from private-label, a presence on the platform holds the potential to bolster loyalty, brand equity and nudge shoppers toward that all-important purchase.
So, how can brands optimise TikTok to ensure they’re leveraging that influence and tapping into its diverse and engaged user base?
Well, it’s no longer simply about chasing viral clicks.
In this report by Grocer Vision, in partnership with TikTok, senior experts from the platform along with a raft of other leading marketers and brands provide a blueprint for how to create a plan for TikTok that could unlock its many benefits.
We’ll explore:
- How to build and develop creative that hits the mark with TikTok users
- Secrets for creating impactful creator partnerships
- How to utilise TikTok’s free and paid tools to optimise reach and relevance through strategic media buying
- Ways to track success on the platform – be it brand equity or selling more products, online and offline
- Case studies from fmcg brands, setting out how they’ve achieved social media success
No comments yet