All Gen Alpha articles
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Comment & OpinionWhy East Asian cuisine could replace American comfort foods
Gen Alpha may not experience the level of nostalgia for American comfort food as previous generations, says Ayisha Koyenikan, food & drink research director, Mintel
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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WhitepapersWhat’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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Comment & OpinionFor the future of petfood, look to Gen Alpha’s eating habits
Emerging health trends will be pivotal for the petfood industry, says Kate Vlietstra, Mintel senior food and drink research director
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
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InterviewsFrom puppy love to toilet talk: changing the Andrex conversation
Kimberly-Clark’s UK MD wants consumers to get comfortable with ‘intimate health’. He’s driving sustainability and innovation too
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Analysis & FeaturesHow to unlock the next generation of food workers
Younger generations don’t view food and drink as a desirable industry to work in. With an ageing workforce, and post-Brexit red tape pushing away foreign staff, how can it become attractive once more?
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NewsBebeto taps viral TikTok trend with freeze-dried sweets range
The innovations are claimed to offer a ’fun, sensory experience like no other’
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink