Honey is a superfood. As well as trace vitamins and minerals, it can offer antioxidants and antibacterial properties. The fact this amber nectar is natural and tastes delicious has meant that – amid growing fears over ultra-processed foods – honey value and volumes have risen for three consecutive years, with sales up a further 5.6% to £205.5m last year, on volumes up 7.3% [NIQ 52 w/e 6 September 2025].

But beyond its wholesome image and soaring sales, the honey business is riven with infighting. Amid intense lobbying to alter the very definition of honey, accusations of fraud and legal threats are rife. “If you suggest we’re purposely or inadvertently bending the rules, next time you’ll be speaking to the f***ing lawyers,” warned a PR executive of one honey company during a phone call with The Grocer last month.