dunnhumby
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
Promotional FeaturesCharting a different future for category management
As a discipline, category management faces numerous challenges – but none quite as taxing as stagnation. dunnhumby reveals how a new era for category management is unfolding that meets these challenges.
Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
Promotional FeaturesOvercome pricing and promotional forecasting challenges
For CPG brand suppliers, presenting retail partners with new pricing and promotional strategies can be complex. In this article, dunnhumby’s head of insight sales Moray Duncan reveals how to tackle key forecasting challenges.
Promotional FeaturesHow brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
Promotional FeaturesIn the post-HFSS store, smarter understanding of the shelf will be critical to success
When new restrictions on the display of foods as part of the HFSS regulations come into effect in October, the grocery sector will change shelf layouts. Find out how a new planogram tool can help you tackle the challenges and turn them into opportunities.