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Majority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
By George Nott2026-01-07T12:50:00
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
A behavioural study of thousands of Tesco shoppers shared exclusively with The Grocer has found the majority of grocery purchases are “open to influence”.
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