Finalists for The Grocer New Product Awards revealed

The Grocer New Product Awards

On-trend innovations on the shortlist include a matcha flavoured kombucha, a pistachio oat drink and a protein-packed ‘cheese bar’

A sparkling pickle water, freeze-fried fruit cubes, an orange and jalfrezi flavoured chocolate bar and crisps designed to mimic the taste of a chicken burger are just some of the pioneering products shortlisted at The Grocer New Product Awards 2025.

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