By James Beeson2026-08-04T11:55:00
On-trend innovations on the shortlist include a matcha flavoured kombucha, a pistachio oat drink and a protein-packed ‘cheese bar’
A sparkling pickle water, freeze-fried fruit cubes, an orange and jalfrezi flavoured chocolate bar and crisps designed to mimic the taste of a chicken burger are just some of the pioneering products shortlisted at The Grocer New Product Awards 2025.
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