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Iceland Foods enhances in-store ads with ‘UK first’ sensor tech
By Stephen Jones2026-01-23T11:07:00
Source: Iceland Foods / Stratacache
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
Iceland Foods is enhancing its in-store advertising capabilities, rolling out new “UK first” sensor-based technology across its retail media network.
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