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Joybuy testing ‘shop the look’ feature for grocery products
By George Nott2026-02-25T11:01:00
Familiar in fashion retail, the ‘shop the look’ feature has been applied to an image of a thirsty woman in front of a packed fridge
Joybuy – the soon-to-be-launched UK full category e-commerce site and app owned by China’s biggest retailer by revenue, JD.com – is testing a ‘shop the look’ feature for grocery products.
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