All Soft drinks articles
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NewsTreatt shares crash on profits warning
Treatt has lost more than a quarter of its market value as shares in the drinks ingredients firm crashed yesterday following a profits warning
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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NewsElla Eyre invests in CBD drinks brand Intune
Eyre has also played an active role in a packaging refresh for the brand
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NewsJuice inflation squeezes profits at Purity Soft Drinks
The cost of orange and apple juices have dragged on margins at the Juice Burst supplier
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NewsRefresco appoints Nestlé veteran as CEO
He joins the private equity-backed Refresco after a distinguished 28-year stint at Nestlé
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NewsInnocent reveals £1m regenerative agriculture fund winners
The scheme supports innovative projects that champion regenerative agriculture and help safeguard the future long-term supply of fruit & veg
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NewsCoca-Cola appoints Africa boss as new lead in Europe
Luisa Ortega had done an ‘outstanding’ job in Africa, said Coca-Cola COO Henrique Braun
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NewsDeposit return scheme to carry £300m ‘tax hit’ on prices
Soft drinks bosses claim the success of the scheme is being ‘jeopardised’ by the prospect of VAT charges being made on unredeemed deposits on the return scheme
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NewsCarlsberg Britvic to invest in £4m West Midlands logistics depot
The new depot will be designed with a focus on energy efficiency
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTrip Mindful Blend range ‘outselling’ CBD drinks
Mindful Blend would account for two-thirds of all Trip sales globally in 2025, the supplier predicted
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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NewsDeposit return scheme: Wales compromise ‘complex and costly’ warn drinks bosses
On Friday The Grocer revealed Wales had agreed to accelerate its plans for a DRS, keeping hopes alive of a UK-wide 2027 rollout
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NewsCosta Coffee revamps RTD range to reverse sales freefall
Costa Coffee sales have suffered amid growing competition in the RTD coffee fixture
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsJ2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said