All Soft Drinks articles
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NewsRibena ditches plastic for recyclable paper straws
The paper straws were first trialled in Tesco stores in spring 2020, and have now rolled out fully across Ribena’s range
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Comment & Opinion
How can companies drive diversity and see the benefits faster?
We proactively encourage and support network groups on disability, ethnicity, gender, and sexuality and strongly believe that if you start with inclusion and get that right, diversity will follow, says Paul Graham, MD of Britvic and vice-president of the British Soft Drinks Association
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News
Square Root wins Sainsbury’s listings for core soda trio
It was “exciting to be recognised” by Sainsbury’s as “a bold and authentic brand ready to make its supermarket debut”, said Square Root
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Comment & Opinion
If Coke can stick to its plastic promises, it can make a real difference
There’s been more than a little scepticism about Coke’s latest green announcement
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Analysis & Features
Marketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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News
AG Barr to challenge Rockstar with Rubicon Raw Energy range
They are touted as being made with 20% fruit juice and contain natural caffeine from green coffee beans
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News
Tenzing launches carbon offsetting campaign at Co-op stores
The campaign will run until 9 February
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News
Square Root to launch £350k crowdfunding drive
It will offer up 7.2% of its equity, giving the business a pre-money valuation of £4.5m
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News
Square Root and Cloudwater join forces for limited-edition grapefruit soda
The collaborative drink is touted as combining Square Root’s “love of season fruits” with the brewer’s hop expertise
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News
Vimto pays tribute to heritage with brand revamp
It has unveiled a ‘cleaner, bolder and more modern look’
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News
Hain Celestial sells Orchard House juice business to private equity firm Elaghmore
Hain Celestial has sold its Orchard House own label juice business to private equity firm Elaghmore as it continues to simplify its European portfolio.
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News
Giles Brook makes way for Tim Rees at Vita Coco UK & Europe helm
UK MD Tim Rees has expanded his responsibilities to include the whole of the EMEA region
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News
Feel Good Drinks gets revamp to emphasise sustainability
Feel Good Drinks has relaunched with a focus on sustainability and “purpose”
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News
City snapshot: Nichols annual sales drop 19% as out of home revenues slump
Vimto producer Nichols has reported a 19.3% drop in 2020 revenues as the coronavirus outbreak decimated out of home sales. Plus trading updates from The Hut Group, British Honey Co and Carr’s, while B&M founders sell £218m of shares and all the rest of the latest news from the City.
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News
Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign
The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”
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Analysis & Features
Is a ban on in-store HFSS promotions now inevitable?
An eight-week consultation is underway. So can we expect a ban and is it time industry accepted one?
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News
Rejuvenation Water adds Immunity Health Pods for coffee machines
The turmeric & beetroot-flavoured NPD marks the soft drinks brand’s debut in hot beverages
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News
Belvoir looks to shake off ‘old-fashioned’ image in pre-expansion overhaul
It has rolled out a new look designed to shake off its “classical and a bit old-fashioned” image
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Profiles and Q&As
How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign
Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times
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News
Innocent global growth drives sales surge as it slips to loss
Innocent’s sales surged past £400m last year, though the group fell to a loss as it funded expansion across Europe and beyond
