All Soft drinks articles
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News
Treatt shares crash on profits warning
Treatt has lost more than a quarter of its market value as shares in the drinks ingredients firm crashed yesterday following a profits warning
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Comment & Opinion
Sip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Analysis & Features
What Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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News
Ella Eyre invests in CBD drinks brand Intune
Eyre has also played an active role in a packaging refresh for the brand
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News
Juice inflation squeezes profits at Purity Soft Drinks
The cost of orange and apple juices have dragged on margins at the Juice Burst supplier
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News
Refresco appoints Nestlé veteran as CEO
He joins the private equity-backed Refresco after a distinguished 28-year stint at Nestlé
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News
Innocent reveals £1m regenerative agriculture fund winners
The scheme supports innovative projects that champion regenerative agriculture and help safeguard the future long-term supply of fruit & veg
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News
Coca-Cola appoints Africa boss as new lead in Europe
Luisa Ortega had done an ‘outstanding’ job in Africa, said Coca-Cola COO Henrique Braun
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News
Deposit return scheme to carry £300m ‘tax hit’ on prices
Soft drinks bosses claim the success of the scheme is being ‘jeopardised’ by the prospect of VAT charges being made on unredeemed deposits on the return scheme
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News
Carlsberg Britvic to invest in £4m West Midlands logistics depot
The new depot will be designed with a focus on energy efficiency
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News
Trip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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News
Trip Mindful Blend range ‘outselling’ CBD drinks
Mindful Blend would account for two-thirds of all Trip sales globally in 2025, the supplier predicted
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News
Xoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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News
Deposit return scheme: Wales compromise ‘complex and costly’ warn drinks bosses
On Friday The Grocer revealed Wales had agreed to accelerate its plans for a DRS, keeping hopes alive of a UK-wide 2027 rollout
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News
Costa Coffee revamps RTD range to reverse sales freefall
Costa Coffee sales have suffered amid growing competition in the RTD coffee fixture
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Comment & Opinion
Ribena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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News
AG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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Comment & Opinion
No joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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News
J2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said