All Soft drinks articles
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NewsNFU warned government of CO2 gas supply vulnerability in February: Tom Bradshaw
With the US trade deal threatening production, the NFU president has suggested government was ignorant to the ‘strategic vulnerability’ of gas supplies
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NewsOlipop hints at UK launch with trademark move
Olipop has grown exponentially amid rising interest in healthier soft drinks
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NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
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NewsSupreme brews up record underlying profits thanks to Typhoo and Clearly Drinks deals
Supreme has posted record profits thanks to a buy-and-build strategy that has diversified the vaping, batteries and lighting group into the drinks market
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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NewsCO2 gas supply still in the balance, despite government crisis talks
Concerns over the supply of critically important CO2 gas resurfaced last month
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NewsM&S launching ‘Punishment Juice’ in stores this week
Punishment will be available in more than 400 M&S stores from Wednesday
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NewsEnergy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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NewsAG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
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NewsFunctional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages
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NewsAldi adds own-label kombucha range in response to growing demand
Searches for kombucha on Google in the UK are up 26% year-on-year
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsRed Bull grows Sugarfree Editions range with Lilac flavour
The NPD offers the taste of ‘grapefruit and blossom’, according to Red Bull
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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NewsPrinces rolls out campaign to ‘boost profile’ of UK food manufacturing
The campaign will showcase a newly introduced UKM stamp