All Soft drinks articles – Page 2
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NewsCarlsberg shrugs off Middle East conflict fears in upbeat first quarter showing
The brewer reported organic volume growth of 2.8% and organic revenue growth of 3.6% in the first quarter of 2026
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Category ReportDrinks firms prepare for DRS as Welsh plans stall
It’s been a long and winding road to the establishment of the UK’s first DRS, but the end is finally in sight
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Category Report‘Parents want healthier drinks for their kids’
When Karen and Patrick O’Flaherty first met in 1998 it was the start of something special
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NewsCoca-Cola lifts earnings forecast after beating first quarter estimates
Revenues rose 10% organically to $12.5bn, ahead of the expected 7.1% increase forecast by analysts
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NewsHydration brand Phizz readies sparkling ready-to-drink duo
The cans are made with natural fruit juice, electrolytes and vitamins
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NewsCoca-Cola Europacific Partners reaffirms guidance after bumper Q1
An early Easter and six extra days in the quarter propelled revenues up 9.4% when adjusted for currency exchange, with volumes beating expectations to rise 8.5% in the quarter to 3 April 2026
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NewsAsian ‘chewable’ soft drink Mogu Mogu moves into iced tea
The rollout will be supported by a social-first campaign alongside a partnership with dance group Diversity
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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News20p deposit for single-use containers from 2027 confirmed
The fee is to be applied on all in-scope containers when the deposit return scheme launches in October 2027