Sunrise Alliance Beverages has appointed Jerry Shedden as its new sales director.
Shedden brought “almost 20 years of director-level experience in fmcg” to Sunrise, having previously worked at the likes of AB InBev, Bacardí, Heineken, BrewDog and Asahi, the Curious Brewery owner said.
“We are incredibly excited to welcome Jerry to Sunrise and feel honoured to have attracted someone with such a wealth of experience in the drinks sector,” said Cigdem Kurtulus, chief commercial officer at Sunrise Beverages. “With the integration of our business complete and solid foundations now in place, we are building on our 2025 success to drive accelerated growth through offering customers a differentiated brand portfolio and exceptional service.”
Sunrise Alliance Beverages evolved out of St Peter’s Brewery since 2023 as the Suffolk-based supplier has looked to grow revenue streams and expand further into craft beer.
In September 2023, the business acquired the Wild Beer Co and Curious Brewing brands from private equity Firm Risk Capital Partners for an undisclosed sum.
It added Portobello to its roster a month prior to the acquisition of Gipsy Hill in October 2024.
In November, the business announced it was to invest £100k into improvements at Curious Brewery.
So far, upgrades include the installation of a flash pasteuriser to allow for processing of Turkish lager Efes, as well as a revamp of Curious’ on-site taproom.
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