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Why the HFSS ad ban could be a sales blessing in disguise
By Milan Jotangia2026-01-05T12:00:00
New research reveals the enforced switch to brand storytelling will help brands more than double ROI, says Circana’s Milan Jotangia
The advertising and retailing industries have been more focused on Christmas ads than normal this festive season, as they have been monitoring how the ban on promoting products that are high in fat, salt and sugar (HFSS) is playing out.
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