By Joanna Trewern2026-02-12T18:25:00
Protein diversification is not a niche sustainability metric; it is quickly becoming a core indicator of retail climate credibility and strategic leadership, says Joanna Trewern, director of partnerships at ProVeg International
Retailers today have a great responsibility. Once just places to buy groceries, supermarkets and food chains now shape diets, influence cultural norms, and sit squarely at the intersection of public health, environmental sustainability, and commercial growth.
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