Official tournament sponsor Budweiser spent big on its World Cup campaign – but of course it’s a great opportunity for smaller brands to do a bit of cheeky piggybacking, too.
The star of crisp maker Seabrook’s ad actually features in Bud’s ad. There the actor is a nerdy Erling Haaland fan; here he’s enjoying some crisps in the park when a football bounces his way. “Give us the ball!” comes the shout: a stern test of anyone’s pride. Our hero is nervous, but gains some encouragement from… a giant talking potato.
He takes the kick – and completely wipes out. But the titanic tuber is proud of our guy’s “northern soul” and encourages him to try again. This time… he shanks it into a pond.
Sometimes, something really funny, like this, is all that’s necessary. Goal!
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