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Is UHT finally shrugging off its ‘poor man’s milk’ image?
By Niko Vuorenmaa2026-02-12T18:24:00
UK consumers are waking up to the host of benefits UHT offers and realising it doesn’t have to mean a compromise on taste, says Niko Vuorenmaa, CEO at Oddlygood Group
The mere mention of UHT milk used to conjure up less-than-favourable images. It was the carton that accompanied a sachet of instant coffee in a budget hotel room.
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