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White Claw drops ‘student wavemakers’ campaign after drawing ASA ire
By James Beeson2026-03-26T11:38:00
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
White Claw has retired its ‘student wavemakers’ campaign, after the ASA adjudged social media posts from the hard seltzer brand featured people that seemed to be, or who were, under 25.
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