The Jolly Hog has announced a pop-up butcher shop to celebrate its new Marmite and Colman’s Mustard sausage range.
The Jolly Hog Butcher’s will be in Clapham for one day on 10 May, with the brand turning a traditional butcher shop into an immersive experience that invites people to sample the range.
Created to celebrate a “banger of a British pairing”, the pop-up has been designed to drive engagement and the shop has been designed to tap into a sense of nostalgia around traditional food.
It is part of The Jolly Hog’s broader strategy to connect with consumers beyond the supermarket shelf.
“We’ve always been obsessed with top-notch, good-quality food and the moments that come with it, from BBQs to brunches and everything shared with friends and family,” said The Jolly Hog co-founder Olly Kohn. “Growing up, trips to the local butcher for proper, high-quality sausages were a big part of our lives, and ultimately what inspired us to start The Jolly Hog in the first place.
“Bringing that nostalgic butcher shop experience to life now feels like a real full circle moment,” he added. “It’s the perfect way to celebrate our new sausage range, bringing together iconic British flavours for the perfect pairing, and we can’t wait to welcome people to The Jolly Hog Butcher’s.”
The Jolly Hog Butcher’s will open from 10.30am at 24 Pavement, Clapham. It will stay open until stock runs out.
No comments yet