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Adopting AI and building a people-centric future for fmcg
By Emma Thompson2026-03-19T08:33:00
In a short space of time AI has gone from something people were curious about to something many teams feel they are expected to understand and use, says Emma Thompson, head of agency, consumer brand division at Golley Slater
Emerging creative technologies and new shopper channel innovations have always influenced how agency teams work. In fmcg especially, where speed, volume and visibility matter, that pressure tends to show up quickly. What makes AI feel different is how quickly it has entered everyday working life.
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