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The World Cup’s late kick-offs are changing how Britain shops
By Katrina Bishop2026-06-04T17:03:00
Later kick-off times are set to reshape how UK consumers shop around the World Cup – and retailers need to adapt, says Katrina Bishop, head of thought leadership western Europe & UK at NIQ
With just over a week until the 2026 World Cup begins, retailers are gearing up for one of the biggest consumer moments of the year.
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