‘Need anything from Tesco?’ We’ve all said it. Now Britain’s biggest retailer is weaponising the question.

It’s one the hero of its new ad puts to his family, receiving requests for snacks and milk. But as he’s making a note, a Speedo-clad fella emerges from behind the sofa to ask for “discounts on holidays abroad”.

“Free nappies for premature babies,” squawks a baby monitor that’s suddenly appeared in our man’s hand. Starting to panic, he leaves the room… only to be confronted with a sea of stern-faced children, telling him “don’t forget fruit & veg for our school”.

On it goes, with unexpected reminders about Tesco’s free-from range, Clubcard Prices and, erm, speedy lightbulb delivery among the benefits highlighted.

It’s ingenious – but it does seem strange to position all this within an unfolding living nightmare, in which our man’s kitchen is destroyed before he’s confronted with the ghost of his grandma. Shouldn’t Tesco’s positives seem more, well… positive?

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