All Advertising articles – Page 14
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NewsOceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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NewsIceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’
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NewsYazoo launches £6m push for Thick n’ Creamy line
The brand’s biggest-ever ATL investment will run until 1 July
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NewsWeetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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NewsFlora launches Plant Cream to retailers for first time
The previously professional product is now available in Asda in a double cream format
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Comment & OpinionSheffield council’s ban on alcohol-free variants a conspiracy theory too far
Sheffield council decision to ban booze brands from advertising low & no variants is utterly baffling, says editor-in-chief Adam Leyland
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News‘Draconian’ Sheffield alcohol-free advert ban divides industry
The move prevents low/zero alcohol drinks from brands synonymous with alcohol from being promoted on authority-owned billboards
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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Analysis & FeaturesCadbury’s 200 years of takeovers, triumphs and transformations
As Cadbury celebrates its 200th anniversary, we look back on the success of its controversial acquisition and its future direction
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NewsFlora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis & FeaturesWhat will change under regulated dairy contracts?
New rules and the creation of an Agricultural Supply Chain Adjudicator are set to shake up producer-processor relationships
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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NewsSainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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NewsSustainable period care challenger Flo to make Tesco debut
From 19 February, four of the brand’s bestselling products will hit Tesco shelves
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NewsJörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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Comment & OpinionRetailers shoot themselves in the foot supporting AHDB meat campaign
By signing up to Let’s Eat Balanced, retailers are flouting their own climate commitments and promises to their customers, says Liam Lysaght, campaigner for diets and climate change at Feedback Global