All Advertising articles – Page 17
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Analysis & FeaturesA new dawn for tequila: how the UK is waking up to the opportunity
Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how can the agave-based nectar translate that growth to the grocery market?
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NewsASA raps Kerry Dairy for Garfield-themed Strings & Things advert
The video-on-demand ad, which aired in May on Channel 4, featured a child jumping into her mum’s shopping bag to eat a packet of Cheestrings
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NewsGressingham Foods launches TV campaign for first time
The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”
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Analysis & FeaturesWhat does the junk food ad ban mean for marketeers?
Food businesses have been somewhat quiet over ad restriction plans. Are they accepting them? Or seeing ways around them?
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NewsJust Eat rapped by ASA for HFSS ad ‘directed at children’
The Facebook ad featured an animation of the Just Eat and McDonald’s logos and a chicken nugget
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NewsMedia Bites 21 August: McDonald’s, Diageo, Just Eat
McDonald’s plans to create 24,000 jobs in the UK and the Republic of Ireland over the next four years as it opens more than 200 restaurants in a sign of faith in the high street
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NewsHuel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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NewsIceland Foods returns to profit after ‘extensive’ cost-cutting
New accounts at Companies House follow an update to bond holders last week
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsJohn Lewis follows Waitrose with new retail media upgrade
Suppliers will now be able to access data on how specific advertising campaigns are performing on the John Lewis website, among other things
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NewsWhitworths returns to pre-tax profit as sales boom
Whitworths is looking ahead to “an exciting year” after the dried fruit and nuts brand bounced back into the black on the back of double-digit sales growth
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NewsBrewDog to ‘let carbon negative claim lapse’ after exiting carbon credits market
The brewer will no longer be able to make the claim from November
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsMedia Bites 5 July: General election, Co-op, John Lewis
The pound held firm this morning as Labour won a large majority in the general election and Sir Keir Starmer pledged that “change begins now”
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
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Range PreviewWhat’s new in stores for UEFA Euro 2024?
From bucket hats to barbecues, retailers and brands are aiming to capture the spending spirit of sporty shoppers this summer
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NewsWhitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
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Comment & OpinionMorrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods