All Advertising articles – Page 17
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NewsCaterforce debuts new members-only portal and website
The new portal will be a one-stop-shop for essential Caterforce resources
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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NewsOceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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NewsIceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’
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NewsYazoo launches £6m push for Thick n’ Creamy line
The brand’s biggest-ever ATL investment will run until 1 July
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NewsWeetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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NewsFlora launches Plant Cream to retailers for first time
The previously professional product is now available in Asda in a double cream format
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Comment & OpinionSheffield council’s ban on alcohol-free variants a conspiracy theory too far
Sheffield council decision to ban booze brands from advertising low & no variants is utterly baffling, says editor-in-chief Adam Leyland
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News‘Draconian’ Sheffield alcohol-free advert ban divides industry
The move prevents low/zero alcohol drinks from brands synonymous with alcohol from being promoted on authority-owned billboards
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NewsActivia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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NewsChocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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Analysis & FeaturesCadbury’s 200 years of takeovers, triumphs and transformations
As Cadbury celebrates its 200th anniversary, we look back on the success of its controversial acquisition and its future direction
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NewsFlora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis & FeaturesWhat will change under regulated dairy contracts?
New rules and the creation of an Agricultural Supply Chain Adjudicator are set to shake up producer-processor relationships
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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NewsSainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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NewsSustainable period care challenger Flo to make Tesco debut
From 19 February, four of the brand’s bestselling products will hit Tesco shelves
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NewsJörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name