HFSS ad uncertainty is destroying marketing plans

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Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA

As leaders of two of the UK’s advertising trade bodies, our members include the UK’s supermarkets and many brands that stock their shelves, as well as the agencies, media and tech companies that help promote the products available to customers every day.

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