We’re not just an ethnic supermarket,” beams Abu Bakr MD Hamza Hussain. That much is quickly evident when The Grocer visits Abu Bakr’s 15,000 sq ft flagship store in Batley, near Leeds, on a scorching hot lunchtime the day before Eid.

Excited families are stocking up on dates, rice and sweet treats, which are all on special offer ahead of the big day. As are less traditional fare such as Irn-Bru and Takis crisps. Elders scrutinise the promotions on the fresh meat and fish counters. And, despite the heat, food-to-go delis serving hot curries, bakery and £1 chai tea are as busy as ever, with workers and students grabbing a takeaway or retreating to the in-store restaurant.

“We do everything,” says Hussain, reeling off some of Batley’s 10,000 SKUs. “Believe it or not, 50% of our shoppers are non-Muslims from the local community. We aim to attract everybody.”