By Craig Ralph2026-01-30T15:44:00
The government’s updated nutrient profiling model will render all the previous reformulation effort worthless, says Craig Ralph, client services director at WeAreSPQR
The casualties are already mounting. Pepsico invested £13m into its Coventry site to reformulate the entire Doritos portfolio, slashing salt and fat by 18% and 14% respectively after years of meticulous work. In September 2024, Mondelez declared its entire Belvita soft bakes range completely non-HFSS, having reduced sodium by up to 56%.
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