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ASA raps Co-op over Aldi Price Match advert
By Alice Leader2026-02-04T08:55:00
The watchdog accepted that Co-op had price-matched a range of staple items, but found some products were compared with different Aldi lines rather than identical ones
The Co-op has been told to change the way it advertises its Aldi Price Match scheme after the Advertising Standards Authority ruled that some product comparisons could mislead shoppers.
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