All Rice, pasta & noodles articles
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NewsFEI Foods beats Mars to launch recyclable microwaveable pouch
FEI Foods and JM Packaging are claiming a global first for the industry
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Comment & Opinion
Tilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Reports
Rice, noodles and pasta: Top Products 2020
The shift from spuds to other options marks the culmination of the trend towards convenient and exotic food
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News
Symington’s launches Blooming Good Food Co snack pot brand
Each snack pot contains fewer than 200 calories and at least one portion of fruit & veg
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News
Jimmy Joy moves into pot noodles with launch of Plenny Pots trio
It has dubbed the range “essentially an ultra-healthy Pot Noodle”
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Category Report
As cheap as chips: pasta category report 2020
In spring, panic-buying Brits were paying over the odds for their pasta fix. Now retailers are piling on the pressure to lower prices
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News
Beroni to debut with fresh frozen pasta range
The range comprises three SKUs – Fusilli, Macaroni and Penne
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News
Whitworths launches microwaveable range of beans, grains and pulses
The range is billed as ’a nutrient powerhouse’
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News
Media Bites 24 September: Uncle Ben’s, Tesco, Asda, Ocado
Uncle Ben’s is to change its name following criticism that its branding involved racial stereotyping
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News
Naked adds trio of plant-based pots
Each of the new Naked Veg Pots flavours contains one of the 5 a day
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News
Naked swaps pots for packs with range of on-the-hob ‘five-minute’ noodles
The Symington’s-owned brand, which is stocked in Tesco, Sainsbury’s, Asda and Ocado, has created four flavours
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News
Quinola launches trio of microwave quinoa meals for children
The brand is hoping to offer a healthier alternative to most kids’ options
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Category Report
A modern rice story: rice & noodles category report 2020
Bored Brits have bought rice by the sackful as they cook up ever more adventurous flavours at home. Noodles are soaring, too
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News
Waitrose quietly delists full Napolina pasta range
Eight Napolina pasta SKUs have disappeared from Waitrose’s shelves over recent weeks
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News
Tilda launches ready-to-heat Japanese-style teriyaki rice pouches
The limited-edition NPD combines sticky jasmine rice with spring onions, carrots, water chestnuts and an “authentic” teriyaki mix
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News
Unilever boosts protein in Pot Pasta range
Unilever has reformulated its Pot Pasta range to boost the snacks’ protein credentials
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Bogof
Captain America’s Marvel-ous conspiracy debunked by pasta detective
So an Instagram user has posted a theory that 2011’s Captain America: The First Avenger “predicted” the coronavirus outbreak
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News
Pot Noodle looks to broaden appeal with Lost The Pot Noodle block trio
Unilever has launched three flavours into Asda this week in a new block format
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News
Pot Noodle to encourage ‘alternative’ careers with virtual fair
It has partnered with GradBay, a marketplace that connects students and graduates with businesses
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News
Barilla removes plastic windows from pasta packs in recycling move
The new paper packs feature instructions and visual aids to “ensure ease of disposal for consumers”
