El Niño is exposing the flaw at the heart of the rice market

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El Niño exposes how little buyers know about the rice they source and what that means for supply chain resilience, says Fergus O’Sullivan, founder of Nice Rice 

Reading the recent headlines about the El Niño weather system on its way, my mind turned back to a conversation I had with some of our basmati growers in Jammu, India, last year. 

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