Tesco has added over 150 new lines in a major revamp to its frozen food offer.
Launching in freezers nationwide from this week, the refresh spans both own label and branded, with new Tesco lines including Finest Salted Caramel & Belgian Milk Chocolate Cookies (rsp: £3.50/372g), Thai Green Curry (rsp: £2/400g), Winter Spiced Apple & Pear Crumble (rsp: £2.25/500g) and Finest Barramundi Fish Fillets (rsp: £5/260g).
“Our frozen range offers fantastic-quality, great-value options designed to bring some excitement to mealtimes,” said Tesco frozen category buying manager Harry Jones. “We know our customers will love our autumn range, full of winter warmers for those cosy nights in, bake-at-home bakery products dishes, decadent desserts, and branded products.”
Meanwhile, there is a decidedly Asian flavour to Tesco’s new branded product offer, with new ready meals from Blue Dragon including Chinese Chicken Chow Mein Noodles and Sweet & Sour Chicken with Egg Rice (rsps: £2.50/400g).
Asian frozen brand Kitchen Joy has also bagged a listing for a new quartet of frozen noodle dishes under a new sub-brand called Noodle Shop.
Crispy Chilli Oil Biang Biang Noodles, Khao Soi Chicken Noodles, Garlic & Soy Prawn Wonton Noodles and Chicken Pho Noodles (rsp: £3.75/310-350g) draw inspiration from popular noodle dishes found across East and Southeast Asia and can be microwaved from frozen in just eight minutes.
Meanwhile, Tesco has handed a UK debut to Mr Chen’s Dumplings, Australia’s leading Asian frozen dumpling brand.
Pork & Chive Dumplings, Prawn Hargow, Honey Soy Chicken Dumplings, BBQ Pork Buns,Shanghai Soup Dumplings and Prawn Chive Wontons have landed exclusively in selected stores (rsps: £4.25/240g-258g).
“As shoppers continue to explore diverse flavours that offer convenience, and with Asian cuisine growing in popularity, the timing feels right to introduce our range of Asian-inspired, restaurant-quality recipes to the Tesco freezer aisle,” said Nancy Chen, co-CEO of Mr Chen’s.
Other new branded frozen lines added in the revamp include New York Bakery Stuffed Pizza Bagel Manhattan Pepperoni Melts (rsp: £3.50/210g), The Gym Kitchen High Protein Paprika Wedges (rsp: £3.35/500g), Little Moons Strawberry Matcha Latte Mochi (rsp: £5/6x30g) and Greggs Bacon & Cheese Wraps, Mini Steak Rolls and Mini Sausage Rolls (rsps: £3.50/202-433g).
Ben & Jerry’s ice cream sticks in Cookie Dough and Chocolate Fudge Brownie, meanwhile, will debut exclusively in Tesco later this month (rsps: TBC).
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