Napolina has unveiled a range of stir-in pasta sauces designed to elevate at-home cooking.
The range comprises four flavours: Sundried Tomato & Black Olive Puttanesca, Sundried Tomato & Basil, Spicy Calabrian Nduja with Chilli, and Grilled Vegetables.
Made in Puglia, the stir-in sauces promise a “premium alternative” to traditional pasta sauce and can be stirred through cooked, hot pasta including plain and filled varieties such as ravioli.
The new offer was developed in response to consumers eating out less, with 40% reducing the frequency of eating out to help manage household budgets, according to Wordpanel data [PanelVoice Survey 2025]. Napolina said shoppers were looking to “create meals that feel special without the restaurant price tags or tedious prep time”.
Spicy Calabrian Nduja and Sundried Tomato & Basil will launch in Tesco this month, while Sundried Tomato & Black Olive Puttanesca and Grilled Vegetables are set to hit grocery in the autumn (rsp: £2.75/250g). Each jar feeds a family of four.
“Our innovation strategy is centred on helping consumers recreate authentic Italian experiences at home, combining convenience with quality,” said Jeremy Gibson, marketing director at Princes Group.
”The stir-in range is the first step on that journey, bringing Neapolitan and Italian-inspired flavours to everyday meals in a simple and accessible way, proving that delicious Italian cooking is achievable for everyone.”
Napolina’s strong market performance has driven 1.2% value growth, pushing the brand to surpass £130m in value [Circana 52 w/e 16 May 2026].
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