All Rice, pasta & noodles articles – Page 8
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Category ReportThe Doomsday diet: rice, noodles & pulses category report 2021
Shoppers stockpiled rice & noodles as Covid hit. Now supplies are tightening and cheap own label is up. How can brands compete?
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NewsGrace Foods launches Irie Eats Caribbean street food range into Tesco
‘We’re excited to continue building awareness of Caribbean food in the UK market,’ said Grace Foods
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NewsVeetee looks to ‘unleash’ rice with swathe of new packs and ranges
“Walk down the rice aisle and all you see is the opportunity to do something better,” said the brand’s marketing director James Brett
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Feature SynopsisFocus On Rice, Noodles & Pulses: 14 August
After many years of growth, the rice & noodles market has finally gone off the boil
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NewsVeetee Rice kicks off ‘life hack’ push with comedian Katherine Ryan
‘Up Your Fluff Game’ is designed to promote Veetee’s four-strong range of microwavable rice trays
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NewsNapolina aims to cut 200 tonnes of plastic with pasta pack revamp
The move will see Napolina’s core pasta range – including Spaghetti, Penne, Fusilli and Rigatoni – switch to 100% cardboard boxes
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NewsUncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
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NewsWhite Rabbit to move into pasta with free-from ravioli launch
The pizza startup will this week roll Aubergine Ravioli into Sainsbury’s chillers
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Promotional FeaturesHow California is making rice farming sustainable
Californian rice business Sun Valley Rice tackles the challenge of maintaining production while protecting the environment
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NewsFEI Foods beats Mars to launch recyclable microwaveable pouch
FEI Foods and JM Packaging are claiming a global first for the industry
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Comment & OpinionTilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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Analysis & FeaturesRice, noodles and pasta: Top Products 2020
The shift from spuds to other options marks the culmination of the trend towards convenient and exotic food
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NewsSymington’s launches Blooming Good Food Co snack pot brand
Each snack pot contains fewer than 200 calories and at least one portion of fruit & veg
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NewsJimmy Joy moves into pot noodles with launch of Plenny Pots trio
It has dubbed the range “essentially an ultra-healthy Pot Noodle”
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Category ReportAs cheap as chips: pasta category report 2020
In spring, panic-buying Brits were paying over the odds for their pasta fix. Now retailers are piling on the pressure to lower prices
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NewsBeroni to debut with fresh frozen pasta range
The range comprises three SKUs – Fusilli, Macaroni and Penne
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NewsWhitworths launches microwaveable range of beans, grains and pulses
The range is billed as ’a nutrient powerhouse’
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NewsMedia Bites 24 September: Uncle Ben’s, Tesco, Asda, Ocado
Uncle Ben’s is to change its name following criticism that its branding involved racial stereotyping
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NewsNaked adds trio of plant-based pots
Each of the new Naked Veg Pots flavours contains one of the 5 a day
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NewsNaked swaps pots for packs with range of on-the-hob ‘five-minute’ noodles
The Symington’s-owned brand, which is stocked in Tesco, Sainsbury’s, Asda and Ocado, has created four flavours