By Steve Farrell2026-02-26T14:36:00
Shoppers were invited to add up to 30p to the cost of their shop in the latest round of a ‘micro-donation’ NSPCC fundraising initiative called Pennies
Lidl shoppers donated over £481,000 to the NSPCC’s Childline service over five weeks in January and February by topping up payments at the checkout.
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