Lidl shoppers donated over £481,000 to the NSPCC’s Childline service over five weeks in January and February by topping up payments at the checkout.
Shoppers were invited to add up to 30p to the cost of their shop in the latest round of a ‘micro-donation’ NSPCC fundraising initiative called Pennies.
Since Lidl’s first estate-wide round of the initiative a year ago, its customers have donated £1m.
Lidl, which has partnered with the NSPCC since 2017, has also set a new target of raising £5m by 2030 for Childline’s overnight service, called Twilight.
The discounter has raised over £10m for the NSPCC to date through staff and customer fundraising, corporate sponsorship and events.
“During a visit to Childline’s offices, I was able to see first-hand the impact micro donations can make to children across the country,” said Lidl GB CEO Ryan McDonnell.
“I’d like to thank everyone who has made this possible – our customers for their generosity and our colleagues for continuing to champion our partnership nationwide.
“Thank you to all the volunteers who turn that generosity into life-changing support for children. Seeing the impact up close, I felt immensely proud of what we’re achieving together.”
NSPCC CEO Chris Sherwood said: “Every day, we witness how small acts of kindness can create extraordinary change. The generosity shown through micro donations doesn’t just fund our work – it fuels hope for children who need it most.
“We are deeply grateful to our partners, like Lidl GB, and to their colleagues and customers, whose unwavering commitment ensures this impact reaches communities nationwide. Together, we’re proving that when many people give a little, we can achieve something truly remarkable.”
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