Inside Arla’s Bovaer crisis and its aftermath

Bovaer Dairymen - 1

Last year, Arla Foods found itself in a social media storm of misinformation over its trial of feed additive Bovaer. What has been the fallout?

Tesco’s announcement last July seemed pretty innocuous. In an release headed ‘Moo-sic to our ears’, the grocer revealed it had teamed up with one of its dairy farms to trial methane-reducing feed supplement Bovaer.

Developed by Dutch-Swiss life sciences company DSM-Firmenich, Bovaer was shown to reduce methane emissions in dairy cows by up to 30%, Tesco said.

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