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Why Doritos is dialling up the WTF with new festive flavour
By Niamh Leonard-Bedwell2025-10-06T15:23:00
Doritos’ new Gingerbread flavour has horrified shoppers – but it’s all part of a bold marketing strategy
Fmcg brands often embrace the festive season with quirky limited-edition launches to boost sales, but Doritos’ new Gingerbread flavour sparked consternation among shoppers when it was unveiled last week.
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